Tag Archives: virality

Spamtastic!

Facebook updates its Open Graph platform to allow users to see their friends activities on a ticker (including social game updates). Will this modification create another uproar regarding unwanted “friend-spam”?  Or has Facebook management struck the perfect balance of virality between genuine user interest and social gaming activity by friends?

Gamasutra Thanks to Facebook’s new Open Graph, users will be able to see the new “Ticker,” which Zuckerberg described as a “lightweight stream of everything that’s going on around you.” That stream includes friends’ social gaming activities.

Inside Social Games An interesting feature of the games activity surfaced in the live ticker is that the games stories appear to be for specific in-game actions. This is possible, Zuckerberg says, because every piece of content in Open Graph has a picture associated with it.

develop The ticker will display movies, music, games and applications that a user’s friends are currently using. It means that game updates will return to the front page and, the theory goes, bring back the viral success of early Facebook games without interrupting the main user feed.

A decent (sometimes annoying) overview of the new changes to Facebook including the new “ticker”.

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Mark Zuckerberg discusses Social Games on Facebook Pt 2

VentureBeat  has published a very good video of Facebook CEO Mark Zuckerberg and staff members discussing changes on the platform. Topics include scaling the platform, virality, Facebook Credits and cost of user acquisition.

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Filed under Facebook, social games, social networks