Tag Archives: online

Zynga IPO….The Aftermath

Now that Zynga has gone public, what is in store for the world of social gaming? Analysts across the world weigh in on the industry and the impact of the IPO. Here’s a sampling:

Hugffington Post provides an excellent article discussing why Zynga’s IPO is a major victory for the Facebook social networking platform.

” Zynga and other app developers can tap into Facebook’s population of more than 800 million users, as well as the social network’s payment system, marketing opportunities and viral potential. “

Boston Herald takes the Zynga IPO behind the proverbial woodshed.

” The disappointing debut on the public markets may put a dent in the amount companies can raise in the future. Facebook, for example, has been rumored to be planning a $10 billion IPO in 2012, valuing the company at $100 billion. ”

Los Angeles Times “John Schappert, Zynga’s chief operating officer, said his company is on track to grow beyond Facebook. “

Fox News “Zynga, which makes popular games such as Farmville and Words With Friends, opened up 10% at $11, but closed down 5.8%.  “


Video: YouTube Description: Dec. 15 – GreenCrest Capital’s Anupam Palit says Zynga’s growth trajectory and its ability to turn a profit will provide additional upside for its stock once it starts trading

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Filed under CityVille, Facebook, Facebook Credits, game, gaming, social, social games, Virtual Currency, virtual goods, Zynga

Zynga Levels Up

Social gaming gargantuan Zynga sets it’s IPO date for mid-December. Is this a historical “inflection point” representing the peak for the social gaming industry? Or is it just another step by Zynga towards world online gaming domination? Articles and analysis by:

Reuters Canada ” The IPO is expected to value the fast growing social gaming company at around $10bn, below some earlier estimates of as much as $20bn.”

New York Times ” In the first nine months of the year, the company notched $828.9 million in revenue, more than double the period a year earlier. It’s also profitable, earning $121 million since the start of 2010.”

Games.com “Zynga will reportedly ask between $8 and $10 a share on the Nasdaq under the ticker ZNGA–a fairly noticeable one, no?”

UPDATE: TechCrunch provides a short article regarding Zynga’s valuation and another with Zynga’s slides  here  Also, VentureBeat lists several reasons why Zynga’s street valuation tumbled pre-IPO.

MSNBC asks the question, “Is Zynga worth 9 $billion?”

NPR ” The big picture here is that Zynga is a rare instance of success in the social media landscape. That is to say, it’s actually making money”

memeburn ” The company’s games on Facebook have more than 200-million active users. In fact, four out of the top five games on Facebook are from the Zynga stable. ”

UPDATE: Dean Takahashi from VentureBeat takes an in-depth look at Zynga and CEO Mark Pincus .

TechCrunch discusses how Zynga got a fast start on the Facebook platform in 2009 and never looked back

Reuters provides an insightful look into the company as it prepares to go public.

TechCrunch writes that going into their IPO, Zynga has locked down the top 5 gaming rankings on Facebook.

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Filed under Facebook, social, social games, Uncategorized, Zynga

Spamtastic!

Facebook updates its Open Graph platform to allow users to see their friends activities on a ticker (including social game updates). Will this modification create another uproar regarding unwanted “friend-spam”?  Or has Facebook management struck the perfect balance of virality between genuine user interest and social gaming activity by friends?

Gamasutra Thanks to Facebook’s new Open Graph, users will be able to see the new “Ticker,” which Zuckerberg described as a “lightweight stream of everything that’s going on around you.” That stream includes friends’ social gaming activities.

Inside Social Games An interesting feature of the games activity surfaced in the live ticker is that the games stories appear to be for specific in-game actions. This is possible, Zuckerberg says, because every piece of content in Open Graph has a picture associated with it.

develop The ticker will display movies, music, games and applications that a user’s friends are currently using. It means that game updates will return to the front page and, the theory goes, bring back the viral success of early Facebook games without interrupting the main user feed.

A decent (sometimes annoying) overview of the new changes to Facebook including the new “ticker”.

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Filed under Facebook, social games

Home is where the Virtual heart is

Sony modifies Playstation Home to provide a social gaming experience with free-to-play games. Will “Home” become a destination for online gamers? Articles and analysis from:

VentureBeat ” Home is evolving to become more of a platform for playing social games. The 230 titles available on Home are aimed at Home’s mostly hardcore fans, but they are lighter and more casual experiences than users would find in disk-based PlayStation 3 games. “

Financial Times ” With Sony providing core back-end services, Home is an attractive and easy environment in which publishers can develop, experiment and evolve their titles.  It is pushing a freemium model of free-to-play games with players able to buy virtual items. “

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Filed under social games, Sony

EA Emerges as a Serious Player in Social Games

With the Sims Social, EA has a runaway megahit game and is clearly becoming a dominant force in the industry, second only to Zynga.  Articles and analysis of EA from:

InvestorGuide.com ” The company’s social games also include venerable franchises such as Bejeweled’ and Plants vs. Zombies’. Electronic Arts has a total of 72.3 million registered social gaming users across the Internet, which is still a third of market leader Zynga’s 275.4 million users, but EA’s gains have definitely caught the market’s attention. “

Montreal Gazette ” Chief Executive John Riccitiello told Reuters in an interview his company survived a “near-death experience,” three years ago when its profit shrank, game quality was poor and it lacked an Internet presence.

CNBC (includes video) Riccitiello said the Electronic Arts is now “aggressively” closing the gap between it and social gaming company Zynga thanks the release of its new Facebook game “The Sims Social.” He said the game is now number two in the social gaming space.

 

 

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Filed under EA Sports, Facebook, social, social games, social networks, Zynga

DeNA rolls out Mobage on Android

Online service giant DeNA launches their mobile social gaming platform Mobage into the global Android smartphone market. Articles and analysis from:

All Things Digital ” The idea behind the platform is that it will give players with common interests from around the world a place to meet up to play games — similar to Facebook, where you play games with friends from anywhere. “

TechCrunch ” Much like Zynga, the business model is to offer most games for free and monetize via sales of virtual items. As hinted at above, this model has worked very well for DeNA in Japan where the company is currently listed with a $7.6 billion market cap (you read that right) “

Marketwatch (Press Release) ” DeNA has had a business presence in China since April 2006 when it established a subsidiary in Beijing. In July 2009, DeNA acquired WAPTX LTD., DeNA China’s holding company, which owns the country’s leading mobile-only social networking service. “

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Filed under Android, DeNA, game, gaming, Mobage, social games, Virtual Currency, virtual goods

ShanghaiVille

Social gaming kingpin Zynga continues their expansion into other social networks and officially launches in China. The company will leverage local online giant Tencent’s massive reach to roll out its social games re-designed to reflect Chinese culture and customs. Articles and analysis from:

The New York Times ” The social game developer is introduced its first game in China on Tuesday, an adaptation of the extremely popular CityVille. Zynga had effectively been blocked from China because its games are played through Facebook, which is banned in the country. “

Los Angeles Times ” San Francisco-based Zynga, which has filed papers to sell its stock in an initial public offering, needs to show investors it can grow its audience beyond Facebook, where it already commands a significant share of traffic. “

Bloomberg ” Tencent had about 101 million users for its Pengyou site, President Martin Lau said on May 11. The company plans to increase spending this year on services including social media, Chief Executive Officer Ma Huateng said in March.”

 

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Filed under CityVille, Facebook, FarmVille, game, gaming, social games, Tencent, Virtual Currency, virtual goods, Zynga