Category Archives: PlayFish

Video: Sean Ryan of Facebook

Sean Ryan,  Head of Game Partnerships of Facebook discussed the current state and future of the social gaming ecosystem. This is an excellent overview of the current Facebook social gaming environment.

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Filed under Facebook, Facebook Credits, game, GameHouse, gaming, mobile, online, Playdom, PlayFish, PopCap Games, social, social games, Virtual Currency, Wooga, Zynga

GEEK OUT! Social Games Business Intelligence Panel Parts 5 & 6

An insightful series of videos have recently been uploaded to YouTube from VerticaHP (Hewlett Packard) from a Social Gaming panel this past April in San Francisco.  The videos showcase a blockbuster panel of top social gaming company’s business intelligence gurus. Each discuss their various tools that they utilize to manage the massive amounts of data in real-time.  Note: Vertica was acquired by HP in February of 2011.

Video – Mobile social gaming including a question from Tapulous staff member

Video – Custom reporting and charting, data analysis cubes and more!

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Filed under CityVille, Crowdstar, Disney, Facebook, FarmVille, game, gaming, mobile, online, Playdom, PlayFish, social games, video, Zynga

GEEK OUT! Social Games Business Intelligence Panel Parts 3 & 4

An insightful series of videos have recently been uploaded to YouTube from VerticaHP (Hewlett Packard) from a Social Gaming panel this past April in San Francisco.  The videos showcase a blockbuster panel of top social gaming company’s business intelligence gurus. Each discuss their various tools that they utilize to manage the massive amounts of data in real-time.  Note: Vertica was acquired by HP in February of 2011.

Video – Discussion on metrics and virality measurement

Video – Working with the raw data. The value of historical clusters and more!

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Filed under CityVille, Crowdstar, Facebook, FarmVille, gaming, Playdom, PlayFish, social games, Uncategorized, Zynga

GEEK OUT! Social Game Business Intelligence Panel Parts 1&2

An insightful series of videos have recently been uploaded to YouTube from VerticaHP (Hewlett Packard) from a Social Gaming panel this past April in San Francisco.  The videos showcase a blockbuster panel of top social gaming company’s business intelligence gurus. Each discuss their various tools that they utilize to manage the massive amounts of data in real-time.  Note: Vertica was acquired by HP in February of 2011.

Video – Panelist introductions and discussions on platforms and tools.

Video – Q&A with the audience (annoying Q&A guy) and analytics discussions

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Filed under CityVille, Crowdstar, Disney, Facebook, game, gaming, Playdom, PlayFish, social games, video, Videos, Zynga

VIDEO: Global Social Gaming Overview

The excellent overview of global social gaming presented at ad:tech San Francisco in March of 2011. Excellent charts, overview of Asian gaming market, the rush to mobile and new advertising methodologies such as CPE (cost per engagement, earning rewards through video viewing, etc.

Video – Global social gaming overview

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Filed under Facebook, game, gaming, Nexon, Playdom, PlayFish, social, social games, Virtual Currency, virtual goods, Zynga

E3 Extravaganza!

E3 becomes the epicenter of the video gaming world for one week every year. While console games tend to dominate the discussion, there is plenty of news regarding social gaming as well.

The Motley Fool has a nice overview of the impact “social” initiatives are having on the traditional gaming industry. From the article:

” A recent private funding arrangement pegged its value as high as $10 billion. That puts Zynga ahead of the $8.1 billion market cap of Electronic Arts, and within sight of industry leader Activision Blizzard’s $13.7 billion market cap. Not bad for a company that didn’t even exist prior to 2007. “

Games.com discusses how Xbox announced the introduction of “Beacons” that will provide a social layer to the gaming experience. From the article:

” These Beacons, a variation on inviting friends to games, allow players to broadcast what games they’d like to play to their friends on XBL … and on Facebook.  “

VentureBeat discusses EA’s release of a social version of the blockbuster “Sims” game. From the article:

” If the game, called The Sims Social, is even half as popular as the typical Sims games on the personal computer, it will give popular social games on Facebook a run for their money. “

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Filed under EA Sports, Facebook, gaming, Microsoft, mobile, PlayFish, social

Baked In Audiences

“Jamie Oliver’s Food Revolution” will make a month long appearance on EA’s social game “Restaurant City” and capitalize on the massive built-in audience.  Articles and analysis from:

The Los Angeles Times ” The appeal of social games, even for established stars, is their massive audiences. More than 250 million people play games every month on Facebook, the dominant social networking platform with 600 million users. “

All Things Digital ” As social games attract large user bases, it is increasingly common for advertisers to sponsor virtual goods to get in front of a very engaged audience. “

Financial Times ” For the next four weeks, players will collect the ingredients for a Jamie Oliver recipe, beginning with Farfalle Carbonara, receiving an exclusive in-game item of a Jamie Oliver Pasta Maker along the way “

Video – Restaurant City

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Filed under EA Sports, Facebook, PlayFish, social games, Zynga