Category Archives: Playdom

Video: Sean Ryan of Facebook

Sean Ryan,  Head of Game Partnerships of Facebook discussed the current state and future of the social gaming ecosystem. This is an excellent overview of the current Facebook social gaming environment.

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Filed under Facebook, Facebook Credits, game, GameHouse, gaming, mobile, online, Playdom, PlayFish, PopCap Games, social, social games, Virtual Currency, Wooga, Zynga

ESPN Serves Up Sports Bar & Grill

ESPN the Total Sports Network, has rolled out its second social game in partnership with Disney owned Playdom called “Sports Bar & Grill“. This follows on the heels of their first social game called ESPN CollegeTown. Will strong brands like ESPN pull Disney/Playdom closer to Zynga’s massive user base? Articles and analysis from:

MediaBistro ” By earning more, owners can purchase enhancements to their sports bars to level up faster, including expansion, flatscreen TVs, the Samsung Galaxy Tab™ and TVs, posters, signs, arcade games, sports memorabilia, tables, chairs, bar stools and more. “

Mashable  ” Players already familiar with the Facebook-friendly FarmVille-style of casual gaming should feel at home while playing ESPN Sports Bar & Grill — and they can expect the game to require their frequent attention and become more involved with more play. “

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Filed under College Town, Disney, Facebook, Playdom, social games

GEEK OUT! Social Games Business Intelligence Panel Parts 5 & 6

An insightful series of videos have recently been uploaded to YouTube from VerticaHP (Hewlett Packard) from a Social Gaming panel this past April in San Francisco.  The videos showcase a blockbuster panel of top social gaming company’s business intelligence gurus. Each discuss their various tools that they utilize to manage the massive amounts of data in real-time.  Note: Vertica was acquired by HP in February of 2011.

Video – Mobile social gaming including a question from Tapulous staff member

Video – Custom reporting and charting, data analysis cubes and more!

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Filed under CityVille, Crowdstar, Disney, Facebook, FarmVille, game, gaming, mobile, online, Playdom, PlayFish, social games, video, Zynga

GEEK OUT! Social Games Business Intelligence Panel Parts 3 & 4

An insightful series of videos have recently been uploaded to YouTube from VerticaHP (Hewlett Packard) from a Social Gaming panel this past April in San Francisco.  The videos showcase a blockbuster panel of top social gaming company’s business intelligence gurus. Each discuss their various tools that they utilize to manage the massive amounts of data in real-time.  Note: Vertica was acquired by HP in February of 2011.

Video – Discussion on metrics and virality measurement

Video – Working with the raw data. The value of historical clusters and more!

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Filed under CityVille, Crowdstar, Facebook, FarmVille, gaming, Playdom, PlayFish, social games, Uncategorized, Zynga

GEEK OUT! Social Game Business Intelligence Panel Parts 1&2

An insightful series of videos have recently been uploaded to YouTube from VerticaHP (Hewlett Packard) from a Social Gaming panel this past April in San Francisco.  The videos showcase a blockbuster panel of top social gaming company’s business intelligence gurus. Each discuss their various tools that they utilize to manage the massive amounts of data in real-time.  Note: Vertica was acquired by HP in February of 2011.

Video – Panelist introductions and discussions on platforms and tools.

Video – Q&A with the audience (annoying Q&A guy) and analytics discussions

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Filed under CityVille, Crowdstar, Disney, Facebook, game, gaming, Playdom, PlayFish, social games, video, Videos, Zynga

VIDEO: Social Game Dynamics and Brands

Social Media Week provides a very good video of a panel discussing advertising and branding within social games. Panelists include Zynga, Wild Tangent and OpenFeint. Note: The panel really gets started at the 13 minute mark.

Video – Social Gaming: How Social Dynamics are Changing Games

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Filed under Angry Birds, CityVille, Facebook, game, gaming, mobile, Open Feint, Playdom, social, social games, Virtual Currency, virtual goods, Wild Tangent, Zynga

VIDEO: Global Social Gaming Overview

The excellent overview of global social gaming presented at ad:tech San Francisco in March of 2011. Excellent charts, overview of Asian gaming market, the rush to mobile and new advertising methodologies such as CPE (cost per engagement, earning rewards through video viewing, etc.

Video – Global social gaming overview

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Filed under Facebook, game, gaming, Nexon, Playdom, PlayFish, social, social games, Virtual Currency, virtual goods, Zynga