Category Archives: gaming

Zynga IPO….The Aftermath

Now that Zynga has gone public, what is in store for the world of social gaming? Analysts across the world weigh in on the industry and the impact of the IPO. Here’s a sampling:

Hugffington Post provides an excellent article discussing why Zynga’s IPO is a major victory for the Facebook social networking platform.

” Zynga and other app developers can tap into Facebook’s population of more than 800 million users, as well as the social network’s payment system, marketing opportunities and viral potential. “

Boston Herald takes the Zynga IPO behind the proverbial woodshed.

” The disappointing debut on the public markets may put a dent in the amount companies can raise in the future. Facebook, for example, has been rumored to be planning a $10 billion IPO in 2012, valuing the company at $100 billion. ”

Los Angeles Times “John Schappert, Zynga’s chief operating officer, said his company is on track to grow beyond Facebook. “

Fox News “Zynga, which makes popular games such as Farmville and Words With Friends, opened up 10% at $11, but closed down 5.8%.  “


Video: YouTube Description: Dec. 15 – GreenCrest Capital’s Anupam Palit says Zynga’s growth trajectory and its ability to turn a profit will provide additional upside for its stock once it starts trading

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Filed under CityVille, Facebook, Facebook Credits, game, gaming, social, social games, Virtual Currency, virtual goods, Zynga

VIDEO – Maha Ibrahim discusses the Zynga IPO

YouTube Description: Dec. 9 (Bloomberg) — Maha Ibrahim, partner at Canaan Partners, talks about the outlook for Zynga Inc.’s initial public offering and the social gaming industry. She speaks with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

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Filed under Facebook, game, gaming, Google, Kabam!, social, social games, Zynga

Video: Sean Ryan of Facebook

Sean Ryan,  Head of Game Partnerships of Facebook discussed the current state and future of the social gaming ecosystem. This is an excellent overview of the current Facebook social gaming environment.

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Filed under Facebook, Facebook Credits, game, GameHouse, gaming, mobile, online, Playdom, PlayFish, PopCap Games, social, social games, Virtual Currency, Wooga, Zynga

DeNA rolls out Mobage on Android

Online service giant DeNA launches their mobile social gaming platform Mobage into the global Android smartphone market. Articles and analysis from:

All Things Digital ” The idea behind the platform is that it will give players with common interests from around the world a place to meet up to play games — similar to Facebook, where you play games with friends from anywhere. “

TechCrunch ” Much like Zynga, the business model is to offer most games for free and monetize via sales of virtual items. As hinted at above, this model has worked very well for DeNA in Japan where the company is currently listed with a $7.6 billion market cap (you read that right) “

Marketwatch (Press Release) ” DeNA has had a business presence in China since April 2006 when it established a subsidiary in Beijing. In July 2009, DeNA acquired WAPTX LTD., DeNA China’s holding company, which owns the country’s leading mobile-only social networking service. “

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Filed under Android, DeNA, game, gaming, Mobage, social games, Virtual Currency, virtual goods

ShanghaiVille

Social gaming kingpin Zynga continues their expansion into other social networks and officially launches in China. The company will leverage local online giant Tencent’s massive reach to roll out its social games re-designed to reflect Chinese culture and customs. Articles and analysis from:

The New York Times ” The social game developer is introduced its first game in China on Tuesday, an adaptation of the extremely popular CityVille. Zynga had effectively been blocked from China because its games are played through Facebook, which is banned in the country. “

Los Angeles Times ” San Francisco-based Zynga, which has filed papers to sell its stock in an initial public offering, needs to show investors it can grow its audience beyond Facebook, where it already commands a significant share of traffic. “

Bloomberg ” Tencent had about 101 million users for its Pengyou site, President Martin Lau said on May 11. The company plans to increase spending this year on services including social media, Chief Executive Officer Ma Huateng said in March.”

 

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Filed under CityVille, Facebook, FarmVille, game, gaming, social games, Tencent, Virtual Currency, virtual goods, Zynga

Marvelous Team Up: Quepasa meets MyYearbook

The mergers and acquisitions continue as two mid-sized social networks with strong social gaming platforms merge. Latino oriented Quepasa and MyYearbook will form a much more formidable network to challenge Facebook and the fast growing Google+. Articles and analysis from:

GigaOM ” Quepasa CEO John Abbott said the merger with MyYearbook, with its strong growth and product focus, will allow Quepasa to become a leader in social discovery and help drive larger growth for the combined company, particularly in mobile where it doesn’t appear to have much of a presence. “

TechCrunch ” Quepasa CEO, John Abbott says that the acquisition and merger doubles the size of Quepasa’s existing user base, and also could represent a new growth area for Quepasa’s mobile and social games, advertising, and virtual currency. “

Marketwatch (includes video) ” In the shadow of Facebook, two smaller social networks are liking each other: Quepasa Corp. said it is buying fellow social network myYearbook.com in a deal valued at $100 million. “

Learn more about the explosive growth of social networks at SocialNetworksGuide.com

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Filed under acquisition, Facebook, gaming, mobile, MyYearbook, Quepasa, social games

Marvelous Team Up: Gaia Interactive meets Fever Studio

Social Gaming platform Gaia Interactive has partnered with South Korean based Fever Studio to bring new social games to the 750 Million users on Facebook. Articles and analysis from:

PrNewsWire (Press Release) ” Developed by a team with extensive experience building an active and passionate social community, Gaia expanded its reach to multiple gaming platforms this spring with the launch of leading online game Monster Galaxy on Facebook. “

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Filed under Facebook, Gaia Interactive, gaming, social games