Category Archives: Facebook Credits

Zynga IPO….The Aftermath

Now that Zynga has gone public, what is in store for the world of social gaming? Analysts across the world weigh in on the industry and the impact of the IPO. Here’s a sampling:

Hugffington Post provides an excellent article discussing why Zynga’s IPO is a major victory for the Facebook social networking platform.

” Zynga and other app developers can tap into Facebook’s population of more than 800 million users, as well as the social network’s payment system, marketing opportunities and viral potential. “

Boston Herald takes the Zynga IPO behind the proverbial woodshed.

” The disappointing debut on the public markets may put a dent in the amount companies can raise in the future. Facebook, for example, has been rumored to be planning a $10 billion IPO in 2012, valuing the company at $100 billion. ”

Los Angeles Times “John Schappert, Zynga’s chief operating officer, said his company is on track to grow beyond Facebook. “

Fox News “Zynga, which makes popular games such as Farmville and Words With Friends, opened up 10% at $11, but closed down 5.8%.  “


Video: YouTube Description: Dec. 15 – GreenCrest Capital’s Anupam Palit says Zynga’s growth trajectory and its ability to turn a profit will provide additional upside for its stock once it starts trading

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Filed under CityVille, Facebook, Facebook Credits, game, gaming, social, social games, Virtual Currency, virtual goods, Zynga

Video: Sean Ryan of Facebook

Sean Ryan,  Head of Game Partnerships of Facebook discussed the current state and future of the social gaming ecosystem. This is an excellent overview of the current Facebook social gaming environment.

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Filed under Facebook, Facebook Credits, game, GameHouse, gaming, mobile, online, Playdom, PlayFish, PopCap Games, social, social games, Virtual Currency, Wooga, Zynga

VIDEO: Facebook Credits Discussion

Bloomberg provides an interesting video interview with IFEELGOODS, Inc CEO, Scott Silverman discussing Facebook Credits virtual currency.

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Filed under Facebook, Facebook Credits, social games

ZYNGA IPO: A Closer Look at The Financials

Zynga’s filing to go public has allowed for a complete view of the company’s business model and various revenue generation channels. Articles and analysis from:

GigaOM ” Zynga completed seven acquisitions in 2010, according to the IPO filing. Together, the purchase prices of all those deals totaled $101.6 million; $35.2 million of that was in stock, and $66.4 million was in cash.  “

The Wall Street Journal ” Though only a small percentage of players make up “nearly all” of Zynga’s revenue, the amount spent on its virtual goods is soaring. Revenue for the first quarter this year jumped 133% to $235.4 million from under $101 million in the year-ago period. “

CNET ” For one, Zynga reported that it has 232 million monthly active users and 60 million daily active users from 166 countries around the world. Every second, 38,000 virtual items are created in its wildly popular worlds. Each day, 2 billion minutes are logged in Zynga’s titles. “

The Wall Street Journal ” Also impressive is that Zynga isn’t paying lots to attract users. Unlike Groupon, for instance, which spends heavily on marketing, Zynga says it “acquires most of its players through unpaid channels.”

The New York Times  ” By far, the founder of Zynga has the largest stake in the company. Mr. Pincus and his related entities own 91,385,846 class B shares — about 16 percent of the pool. He also owns all of the available Class C shares (20,517,472 shares). “

 

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Filed under CityVille, Facebook, Facebook Credits, FarmVille, gaming, mobile, online, social games, Virtual Currency, virtual goods, Zynga

Walled or not Walled…That is the Question

IEEE Spectrum has an excellent and very informative article about Facebook and Google’s different approaches to online games. Will Google be able to capture a portion of the massive social game user base on Facebook using their Chrome and Android platforms? From the article:

” In particular, Facebook is exploring the potential of Hypertext Markup Language 5, or HTML5, the latest version of the standard Web programming language. Ondrejka calls it “a potent platform for game development,” citing HTML5’s robust handling of video and audio. According to Facebook, more than 125 million people are already using HTML5-equipped browsers on their mobile phones. “

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Filed under Android, Apple, CityVille, Facebook, Facebook Credits, FarmVille, game, Gamification, gaming, Google, LOLapps, online, social games, Virtual Currency, Zynga

Social Games: The Next Generation

Several different articles have recently been posted about where social gaming is going in the future. Deeper player engagement via the blurring of reality and the virtual world seems to be a recurring theme as does the idea that social games will become even more…social. Mobile social gaming is also an unstoppable juggernaut of a trend.

Gamezebo has an interesting post from Julie Shumaker, SVP/GM of Media at RockYou

” Technology will allow the games to be integrated with real-life experiences and augmented reality will make games more social as gameplay is woven into everyday life. The real world becomes the game as much as the game influences the real world, as brands offer more valuable experience to users and become more seamlessly woven into the fabric of the games and users’ reality. “

Also, read Julie Shumaker discussion on social games becoming more social at the recent Marketing Intelligence 6 Conference here

Gamasutra has a very good piece written by veteran game designer Greg Costikyan regarding ways to make social games a more socially rewarding experience for players.

” The peculiarity of this is that social networks are actually far better suited than most online environments to fostering social gameplay. Messaging and chat are built into the system, and need not be separately implemented by developers; but more importantly, the social graph allows players to interact with people who are their actual friends. “

Gamezebo provides another interesting article by Mike Sego, CEO  of Gaia Online. Mike discusses how developers are beginning to fill in the “missing genres”.

” The value proposition of being able to instantly play your favorite games, with your friends, through a service you’re already using every day, all for free — that’s compelling to any audience, especially those who love playing games. This leaves us with an enormous population of gamers who currently don’t play games on Facebook but will once a wider variety of games and genres become available. “

GoMoNews discusses the growing importance of mobile social gaming within the context of the recent OpenFeint acquisition.

” By centralizing the development of your game, it allows you to ensure that the game experience is completely identical across all platforms, and that every single update is rolled out to every platform at the same time. It makes all of these processes easier and faster. “

CNET has an article discussing Deni Dyack’s perspective that social games will “crash and burn”.

Original article on Industry Gamers here

” We asked Dyack if the rise of social and the migration of traditional talent to the social space is a detriment to the traditional games market. He answered, “It is damaging traditional gaming for sure but… how it’s going to work out is anyone’s guess. The trend that I see is it’s probably going to be one of the biggest bubbles and explosions that our industry’s seen in a long time and I think when it crashes it’s going to crash very hard. I don’t think there’s an economy there.”

Playstation University interviews Paul Wedgwood, Director of the new multi-player game Brink.

” According to Splash Damage’s CEO and game director Paul Wedgwood, social interaction is the future of gaming. With the development of Brink, gamers are one step closer to a first-person shooter without bots or NPCs but actual characters within the game, multiplayer or single-player, that are all controlled by human opponents. “

iMediaConnection interviews Jimmy Kim, Founder and CEO of NexoNova Studio

” I think during the game development and operating process the concept of “playing anywhere” is becoming more prominent. As a result, game design should now take into consideration multiple access points, such as devices, and different kinds of gaming experiences (single vs. multi-play, mini game vs. scenario play) through those devices, as well as making sure the total user experience is connected throughout the different platforms. “

Video – Future of Social Gaming panel Discussion

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Filed under CityVille, Civilization World, Disney, EA Sports, Facebook, Facebook Credits, gaming, Nexon, Open Feint, Playdom, RockYou!, social games, Uncategorized, Virtual Currency, Zynga