With the Sims Social, EA has a runaway megahit game and is clearly becoming a dominant force in the industry, second only to Zynga. Articles and analysis of EA from:
InvestorGuide.com ” The company’s social games also include venerable franchises such as Bejeweled’ and Plants vs. Zombies’. Electronic Arts has a total of 72.3 million registered social gaming users across the Internet, which is still a third of market leader Zynga’s 275.4 million users, but EA’s gains have definitely caught the market’s attention. “
Montreal Gazette ” Chief Executive John Riccitiello told Reuters in an interview his company survived a “near-death experience,” three years ago when its profit shrank, game quality was poor and it lacked an Internet presence.
CNBC (includes video) Riccitiello said the Electronic Arts is now “aggressively” closing the gap between it and social gaming company Zynga thanks the release of its new Facebook game “The Sims Social.” He said the game is now number two in the social gaming space.