ShanghaiVille

Social gaming kingpin Zynga continues their expansion into other social networks and officially launches in China. The company will leverage local online giant Tencent’s massive reach to roll out its social games re-designed to reflect Chinese culture and customs. Articles and analysis from:

The New York Times ” The social game developer is introduced its first game in China on Tuesday, an adaptation of the extremely popular CityVille. Zynga had effectively been blocked from China because its games are played through Facebook, which is banned in the country. “

Los Angeles Times ” San Francisco-based Zynga, which has filed papers to sell its stock in an initial public offering, needs to show investors it can grow its audience beyond Facebook, where it already commands a significant share of traffic. “

Bloomberg ” Tencent had about 101 million users for its Pengyou site, President Martin Lau said on May 11. The company plans to increase spending this year on services including social media, Chief Executive Officer Ma Huateng said in March.”

 

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Filed under CityVille, Facebook, FarmVille, game, gaming, social games, Tencent, Virtual Currency, virtual goods, Zynga

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