Big pop for PopCap

PopCap Games is acquired for $1.3 Billion by Electronic Arts. How will this massive acquisition affect the social games industry?Articles and analysis from:

The Wall Street Journal ” A PopCap executive offered to sell Bejeweled to Microsoft for $35,000 back in 1999.  “

Los Angeles Times  “What made PopCap attractive to EA and others that bid for the company was its ability to sell its games on numerous platforms. “

Forbes ” The social gaming company Zyngaoffered $1 billion in cash to acquirePopCap Games, but was turned down in favor of a more complex and potentially more lucrative offer from Electronic Arts, according to a source close to the deal. “

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Filed under acquisition, EA Sports, game, gaming, mobile, PopCap Games, social games, Zynga

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