A new research study from Saatchi & Saatchi shows that 58% of respondents said it was important for brands to be “fun and playful”. The findings show an increased awareness regarding social gaming and gamification.
From the PRNewswire Press Release ” According to study data, about half of online Americans are already playing social games during a typical day. Of those employed, 28% of respondents are playing games more than 30 minutes a day while at work. When asked how they would like to hear about a new product, 44% of respondents preferred email communications and 37% would choose some kind of online game experience “