Buffet’s Big Plan

No, not Warren Buffet. Jimmy Buffet is developing “Margaritaville” based on the hit song and restaurant chain of the same name.  THQ will do the development of the social game. Article and analysis from:

USA Today ” Buffett hopes to incorporate a feature that lets players parlay virtual goods into rewards at Margaritaville restaurants. “If you buy virtual cheeseburgers and margaritas to send to friends, that should earn you a real burger or beer at a restaurant,” he says. “

The Hollywood Reporter ” Buffett is the first musician to completely embrace the booming casual online gaming space. Artists like Lady Gaga and Dr. Dre have partnered with Zynga to connect with fans in games like CityVille and Mafia Wars, but those have focused on promoting music.”

PerezHilton ” Virtual pirates? Virtual bars? Virtual drunken pirates at virtual bars! We can’t wait to vacay in Margaritaville! “

Video – MargaritaVille by Jimmy Buffet


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Filed under Facebook, game, gaming, Margaritaville, social games, THQ

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