Baked In Audiences

“Jamie Oliver’s Food Revolution” will make a month long appearance on EA’s social game “Restaurant City” and capitalize on the massive built-in audience.  Articles and analysis from:

The Los Angeles Times ” The appeal of social games, even for established stars, is their massive audiences. More than 250 million people play games every month on Facebook, the dominant social networking platform with 600 million users. “

All Things Digital ” As social games attract large user bases, it is increasingly common for advertisers to sponsor virtual goods to get in front of a very engaged audience. “

Financial Times ” For the next four weeks, players will collect the ingredients for a Jamie Oliver recipe, beginning with Farfalle Carbonara, receiving an exclusive in-game item of a Jamie Oliver Pasta Maker along the way “

Video – Restaurant City

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Filed under EA Sports, Facebook, PlayFish, social games, Zynga

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