PopCap on the Warpath

PopCap Games goes on the offensive with several key deals and initiatives:

PopCap signs an exclusive deal to launch their games Chuzzle and Plants vs Zombies on Amazon’s App Store for Android before expanding into the greater Android ecosystem. Articles and analysis from:

GigaOM (includes video) ” PopCap said both games, which are already available on iOS, will launch on their first day for free before listing at $2.99. “

Fast Company  ” And there you get to the crux of it all. By signing up companies like PopCap with such clever deals, Amazon is building up the powers of its Android appstore and, sure, earning some income. But it could be really all about building a footprint for its rumored up-coming tablet “

PopCap Games teams up with Shanghai based Spicy Horse. Articles and analysis from:

Gamasutra  ” While he can’t disclose details of the PopCap game, he said it’s “a perfect example of the kind of games we’re going to be working on.” It’s free-to-play, it will launch initially in Asia, it’s multiplayer, and it’s microtransaction-driven. “It’s got all of those hooks in there,” McGee said. ”

The Escapist ” Once Madness Returns is released, Spicy Horse will turn to making 3D online games, starting by remaking one of PopCap’s big franchises such as Peggle,Bejeweled, or Plants vs. Zombies. “

Games.com  ” One thing that McGee says the studio main focus is merging casual games with a top-notch 3D video game experience. “My belief is that this combination will be the next big wave in the casual online space,” McGee says in the blog post. “Where audiences have had their fun with great 2D Facebook games, the market demands evolution, and we hope we’ve got the secret formula.”

GamePlanet has an interesting interview with Spicy Horse designer American McGee.

Video – GamerLive TV interviews American McGee

PopCap snaps up social game developer ZipZapPlay. Articles and analysis from:

VatorNews  ” Founders Curt Bererton (CEO) and Mathilde Pignol (CCO) will continue to lead development at the San Francisco gaming studio, which will operate independently. Created in 2007, ZipZapPlay had raised venture funding from Harrison Metal Capital and Blumberg Capital. ”

PC Magazine  ” But it’s clear PopCap is placing an increased emphasis on social games, particularly on Facebook. Besides the acquisition of ZipZapPlay, PopCap recently announced the creation of “4th and Battery,” a development studio aimed at creating games for Facebook, PCs, and iOS-based devices. “

PopCap teams with Taito Corp to launch “PopTower” on GREE, Japan’s largest social network.

PRNewswire (Press Release) ” The PopTower editions of PopCap classics feature all-new game modes and social elements that allow Japanese users to interact with friends. The service is tied together with an all-new metagame with RPG elements that sees players rescue PopCap’s beloved game characters to restore beauty to the land.”

Penn Olson ” With most of the major countries in Asia covered, there is a fair chance that India orIndonesia could be PopCap’s next target. “


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Filed under Facebook, gaming, PopCap Games, social games, Spicy Horse

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