We R in Business

London based social game developer We R Interactive pulls down $5 Million in second round funding. Articles and analysis from:

Gamasutra  ” This second round of funding will go towards the ongoing development of We R Interactive’s first game I AM PLAYR, which was launched in March. It will also be used to allow the studio to branch out into other genres including music and fashion. “

The Guardian  ” We R generates revenues from players, who pay to buy kit for their characters, and product placement. Brands paying to feature include Nike, Ginsters pasties and the Red Bull drinks brand. Since the first fundraising in July last year, I AM PLAYR has acquired 140,000 monthly unique users. “

UTalk Marketing  ” We R Interactive is adding several new high-profile figures from the music, football, advertising and finance industries to its shareholder base, which include Paul Fitzsimons, ex-media sector partner at Apax Partners and Elio Leoni-Sceti, former CEO EMI Music. “

Video – Iam Playr Trailer

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Filed under Facebook, game, gaming, mobile, social, social games, We R Interactive

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