Business Brands invade Social Games

Mashable has an interesting article about how various business brands are utilizing social games to reach large audiences and spread their message. From the article:

” Big brands are finding ways to leverage the enormous social gaming population (which is expected to reach 68.7 million players by the end of 2012). “

EXTRA! Gamasutra has an article about how Seattle social game developer Mindbloom is partnering with Aetna on a new health related game.

UPDATE: Hospitopia allows sponsors to integrate their brand messages within the new social game. Press Release here

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Filed under Facebook, game, Gamification, gaming, online, social, social games

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