Mashable has an interesting article about how various business brands are utilizing social games to reach large audiences and spread their message. From the article:
” Big brands are finding ways to leverage the enormous social gaming population (which is expected to reach 68.7 million players by the end of 2012). “
EXTRA! Gamasutra has an article about how Seattle social game developer Mindbloom is partnering with Aetna on a new health related game.
UPDATE: Hospitopia allows sponsors to integrate their brand messages within the new social game. Press Release here