Industry Analysts Roundtable

VentureBeat has an excellent article where venture capitalists focused on the gaming industry discuss opportunities in social gaming, mobile, tablets, etc. From the article:

” If you are breaking out with a new product, then freemium absolutely makes sense because you have to reduce friction. You want people at the top of the funnel to try out the game and get addicted. People try it and they come back. If you have a great brand that comes from that, like Angry Birds, you can start to charge more and move in the direction of paid and microtransactions on top of that too. “

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Filed under Android, Angry Birds, Apple, Cie Games, Facebook, Gamification, gaming, Microsoft, MyYearbook, online, Playdom, PlayFish, social games, Virtual Currency, Zynga

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