Econsultancy provides an interesting article about how social gaming is attracting a larger audience than the most popular television programs. From the article:

” And because social games have much higher engagement rates in comparison to television, the effect that these 57m regular players have is profoundly more intense. TV may reach more people by numbers for now, but when you factor in the engagement levels (measured by user recency, frequency, duration, vitality and ratings) you find that social games win by a country mile. “


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Filed under Facebook, FarmVille, Gamification, gaming, social games

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