Making a “Beeline” to Asia

Game developer Capcom creates a subsidiary called Beeline Interactive that will be focused on expanding into the asian gaming market. Articles and analysis from:

Asahi.com  ” The content and target markets of these overseas social games, distributed mainly by subsidiaries in Europe and North America, are very different from Capcom’s conventional video game operations. As a result, the overseas social game business must be differentiated from the Capcom brand. Therefore, Capcom decided to create a second brand called “Beeline” for the development and distribution of social games on smartphones. “

Siliconera  ” Named Beeline Interactive Japan Co., Ltd., the new subsidiary will be responsible for development and distribution of Capcom’s social games for regular and smart phones in Japan and other Asian territories. “

Video: Marvel vs Capcom Games

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Filed under Capcom, gaming, social games

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