The New Sleeping Giant?

News Corp may soon enter the social gaming melee in a big way with their massive IP and the IGN game network. Articles and analysis from:

StrategyEye ” Miller claims that News Corp could leverage its film and TV titles to attract partners to the project, comments that will no doubt alert both advertisers and developers. “ ” News Corp digital group CEO Jonathan Miller revealed the news to the Abu Dhabi Media Summit and added that Making Fun, the company’s very own social games publisher, could also be involved in its social gaming efforts. “

Reuters “We’re putting a toe and then a foot in the water and we’ll see how that goes,” Miller said, adding that News Corp could use its film and television titles to attract players.


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Filed under Facebook, FarmVille, gaming, MySpace, News Corp, social games, Zynga

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