Actor Jake Gyllenhaal discusses a new social-alternate reality game debuting at SXSW 2011 in Austin Texas. The game ties into the new film “Source Code” and utilizes “embedded Action Codes” by Microsoft and Facebook Connect.
WebProNews (includes video interview) ” In the movie, Captain Colter Stevens (played by Gyllenhaal) has 8 minutes to find the bomber of a train, and in the game (which utilizes Facebook Connect), the player helps him gather clues by completing various tasks.”
CNET ” Gyllenaal talked about interactivity and movies, especially because as part of the promotion for the film, the actor helped out with the creation of “The Source Code Mission,” a game built around the movie’s story line. It’s a “cross-platform, trans-media” game that “transports audiences into the movie narrative using social-media game play.”
Mashable ” Though other studios have used QR codes to hype releases, most recently DreamWorks for I Am Number Four, Jack Pan, executive vice president at Summit, says he wanted to create “a true value proposition for anyone who scanned the code,” instead of just leading to a dedicated website. “
Video – “Source Code” movie trailer