Virtual Globalization

BusinessWeek has an interesting article about companies like Playdom racing to to monetize their virtual goods in overseas markets. From the article:

” Internationalizing a game requires knowledge of country-specific traditions, architecture, holidays, and currencies—all crucial elements in games that are supposed to feel like simulations of the real world. “

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Filed under Disney, gaming, Mentez, Playdom, social games, virtual goods

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