HOP to It

Gamasutra reports that Universal Studios International will reunite with Spil Games. The goal will be to promote Universal’s new film HOP within Spil Games’ online social gaming platform.  From the article:

“We identified Spil Games’ audience as a match for our target market in our Despicable Me campaign, and they delivered a more deeply engaging relationship with our core kids audience than traditional forms of online media could,” said Neil Wirasinha, Vice President of International Media, Universal Pictures International.

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Filed under social games, Spil Games

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