Toyota goes to Car Town

BusinessWire reports that Toyota has partnered with Cie Games to promote their Prius line within Car Town. From the Press Release:

” The three-month campaign is designed to introduce the new Toyota Prius family of vehicles to Car Town’s highly engaged group of consumers. It drives brand engagement through a virtual showroom, branded virtual items and game play elements created expressly for players who purchase the Prius cars within the game. “

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Filed under Cie Games, Facebook, social games, virtual goods

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