Zynga expanding into new IP

Forbes discusses Zynga’s strategy to create new games that increase social interactivity among players. From the article:

” Zynga’s games see more than 3 million concurrent users during peak times in a day, and at any point in the day, four of your friends will be playing a Zynga game.”

More from VentureBeat

” To get to a larger number of users and keep growing, Pincus said Zynga is focusing on providing “bold beats.” Those are the key mechanics in games that keep people coming back. “

And Barron’s

” The idea of Zynga’s game, he says, is provide a fun and social experience – one with a low enough barrier to convince you to take a 10 minute break from work.”

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Filed under Facebook, FarmVille, social games, Zynga

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