The Death of Viral Marketing

A guest article at TechCrunch by Mike Su of Break Media discusses the impact of Facebook’s decision to effectively shut down viral promotion of social games within the network. From the article:

” Likewise, the gaming industry is now entering a phase where just making a fun game is not enough. Game developers now must devote significant resources toward building audiences for their games, and the user-acquisitions guys on most teams are going to be just as important as the game designers.”

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Filed under Break Media, Facebook, FarmVille, social games, Zynga

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