Bon Jovi rocks Facebook

In an innovative brand marketing campaign, rock band Bon Jovi invades Facebook using  Crowdstar’s social games. Articles and analysis from:

TechCrunch ” The idea of downloading premium music while buying virtual currency is a compelling. It’s definitely a unique distribution strategy for musical artists to start bundling virtual goods, currency and downloads into one package. “ ” While it’s unsure how much dough Bon Jovi will make off of this deal (we’re gonna’ shoot for a lot), what really matters here is what this implies for the future of digital goods both in and outside of Facebook.”


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Filed under Crowdstar, Facebook, Facebook Credits, social games, Virtual Currency, virtual goods

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