Marvelous Team Up: Booyah meets KISS

Rock megaband KISS partners with Booyah to webcast their concert within the Nightclub City social game. Press Release from BusinessWire

” Most importantly for the band, the promotion with Nightclub City drove a huge spike in daily “Likes” of their official Facebook fan page, with a staggering 750% increase in people becoming fans of the band per day. At the same time, KISS also helped send traffic to Nightclub City, adding a 16% week-over-week increase in Daily Active Users (DAU) coming into the game on the day of the live concert.”

Advertisements

Leave a comment

Filed under Booyah, Facebook, social games

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s