The Television of Gaming

The Gerson Lehrman Group discusses three trends in gaming. They view online social games as “The Television of Gaming”. From the article:

” These are all companies who have created a whole new approach to gaming. They don’t focus on launches or release dates. The launch is the start of ongoing development cycle, fine-tuned by customer feedback driven by direct data showing what users like and dislike.”

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Filed under social games, Zynga

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