The Price is Right

Fremantle Media acquires majority stake in social games developer Ludia and sets up a showdown with the Game Show Network (GSN). Who will rule the Game Show segment of social games on Facebook? This could become a very competitive area. Does Zynga move in for their next acquisition? Can Playdom and Playfish afford to sit on the sidelines? Questions and more questions. Articles and analysis from:

Digital Spy ” Ludia already produces a variety of Wii, PC and Apple iOS games for FremantleMedia’s properties, including The Price is Right, Family Feud and Press Your Luck.”

Games.com ” If the current match up seems to be The Price is Right vs. Wheel of Fortune, what could come next? American Idol vs. Deal or No Deal? Only if we can do the judging.”

Variety ” The move is part of FremantleMedia’s plan to broaden and diversify its business, and follows the recent purchase of U.S.-based branded entertainment specialist @radical.media.”

Gamezebo ” It will be interesting to see how this deal impacts the fast growing world of social and iOS games for game shows and media properties. Game shows have been among the fastest growing games on Facebook, such as Wheel of Fortune (GSN), The Price is Right (Ludia), and Family Feud (iWin). Strong media and game show brands work very well on the iPhone as well.”

Digital Media Wire ” The two companies have collaborated since 2008, with Ludia developing console, PC and mobile games based on Fremantle properties like “The Price is Right.”

Video by Frisky Mongoose

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Filed under Facebook, Fremantle Media, GSN, Ludia, social games

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