Positive Reinforcement

MIT Technology Review breaks down the psychology behind virtual gifts and rewards in social games.

” As social games grow increasingly popular, more and more companies are recognizing their inherent power to persuade. “This idea of gamification is spreading broadly,” says Ayogo’s Fergusson. “I hope that we can make the world better and more fun at the same time.”

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Filed under Facebook, FarmVille, Mafia Wars, social games, virtual goods

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