Back to the Future

Video game Grandaddy Atari announces new initiatives to leverage their IP portfolio online and on social networks like Facebook. Articles and analysis from:

Gamasutra ” Many of the simple arcade games under which Atari made its name were innovative for their time, but interestingly, in the current climate they’d qualify as casual games, simple, accessible and tailored for short play sessions, Kozik adds.”

VentureBeat ” Atari’s platform will help developers reach new audiences via various friend networks, since the discovery of content is a key problem in the mobile world, Kozik said. Atari will also provide analytics information in addition to marketing and distribution.”

PR Newswire – Press Release

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Filed under Atari, Facebook, social games

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