IMVU goes Social

Virtual World company IMVU re-brands itself as a “Social Entertainment Company”. Articles and analysis from:

Forbes ” Adding social games is certainly a way to distance IMVU from virtual worlds, which are no longer in vogue with the media. “

MediaPost ” Driven largely by the popularity of gaming on Facebook, meanwhile, the social gaming market has exploded.”

VentureBeat ” You can purchase in-game virtual goods while playing games such as Top Modelz, which is the IMVU-branded version of Viximo’s Photo Market game.”

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Filed under Avatar, IMVU, social games

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