Mega-retailer Target is now offering Facebook Credits gift cards in their stores. This move could greatly increase the virtual currency purchase volume by social gamers. Articles and analysis from:
Mashable ” Facebook Credits gift cards package the virtual currency in consumer-friendly entities, which Facebook hopes will appeal to holiday shoppers.”
MarketWatch – Press Release
GigaOM ” The points can be used to buy virtual goods on Facebook in a variety of applications and games. Offering such deals is a way for the social network to connect its online offerings with people’s real-world lives and potentially expand its user base.”
Fox News ” Facebook Credits are a form of virtual currency for use at the social-networking site, most notably in the wildly popular games from developer Zygna.”
Barron’s ” Target says the cards will be “an ideal gift this holiday season for those who enjoy playing social games on Facebook.”
CNET ” In an e-mailed statement, Facebook confirmed that it would, in fact, be offering its Credits gift cards at other retail stores.”
ABC News provides a video discussing FarmVille and mentions the Target Gift card campaign.