Research firm eMarketer forecasts that traditional style advertising in Social Games will be $220 Million this year and approach nearly $300 Million in 2011. Additional articles and analysis from:
Gamasutra ” That 2010 forecast is a 20 percent increase compared to the amount eMarketer believes companies paid for social game ads in 2009, $183 million. The company notes that its prediction could be considered conservative as the social games business continues to increase in popularity.”
VatorNews ” Facebook COO Sheryl Sandberg said recently that advertisers have increased spending on the social network by at least tenfold in the past year. Seeing that Facebook has over 500 million users, a statistic that climbs significantly with each passing quarter, no one should be surprised at advertiser spending.”
Social Game News 