Social Media guru Laurel Papworth breaks down the potential impact of widescale adoption of Facebook Credits virtual currency as a method of purchasing “real world” products and services. Kudos to Gamezebo for spotlighting this provocative article.
” Expect to see everyone from Nike (rewarding you for uploading your nutrition/exercise program) to TV Stations (rewarding you for becoming a Fan/Like of Lost or Big Brother page) jumping in. The current emphasis on rewards of credits going to Facebook Advertising implies that Facebook are going hungrily after Google’s Adsense/Adwords revenue.”
– Laurel Papworth