TechCrunch discusses an astounding figure mentioned by Playdom CEO John Pleasants who said that half the people on Facebook play Social Games and their time spent “in-game” is a mind-boggling 40% of their time on the network. This presents a massive opportunity to monetize via Facebook Credits virtual currency.
” But the most interesting thing Pleasants noted was that he recently heard (from his own source, apparently) that half of all users on Facebook now play social games. More impressively, 40% of total usage time on the service is spent on these games.”
Additional coverage from Inventorspot
” The beauty of bundling micropayments via Facebook Credits is that a single virtual currency could increase the size of the market exponentially by making it easier for users to purchase items where they don’t have to continually use credit cards.”