GameStop moves into Social Gaming with Kongregate Acquisition

Game retailer GameStop acquires online social game portal Kongregate. Articles and analysis by:

The Wall Street Journal ” Kongregate has an audience of about 10 million monthly players who access games from its library of about 30,000 titles, mainly through Web browsers on computers.”

Gamasutra ” Retailers like GameStop have been challenged to find creative ways to participate in digital games’ increasing share of the market. ”

GigaOM ” The move brings GameStop into the casual and online gaming world with the promise it will market Kongregate to the people who visit GameStop’s stores.”

AP (press release)

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Filed under GameStop, Kongregate, social games, Virtual Currency, virtual goods

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