The Mouse that Roared

12/27/2010 UPDATE: and VentureBeat have confirmed the rumors…

” Disney has purchased gaming developer Playdom for $563 million, plus an additional $200 million if the developer meets undisclosed performance metrics, the two companies said Tuesday.”

More coverage from:

The New York Times ” As social games becomes a more crowded and difficult field — several hundred new games are introduced on Facebook weekly and most go nowhere — brands that can be used as the basis for titles are becoming more important.”

Bloomberg ” Disney plans to make more acquisitions, Iger said, without being specific.”

PaidContent ” Pleasants also said the deal is structured so that Playdom’s shareholders will only get the $200 million earnout if its results are “very accretive” to Disney”

San Francisco Business Times ” Playdom, which has 15 game development studios, including one in San Francisco, will remain headquartered in Mountain View.”

TechCrunch – Michael Arrington provides the official Press Release (TechCrunch originally broke the story last week).

And…why not keep the old pre-announcement posts up for even more insight.

Rumors continue to circulate that Disney is about to become a serious player is the social gaming industry by acquiring Playdom for approximately $500 – 600 Million.  Articles and analysis from:

The Los Angeles Times ” Disney is already an investor in Playdom through its venture capital fund, Steamboat Ventures, and recently participated in a $33-million financing round.”

TechCrunch ” Disney has exceptional brands, from characters to movies, that can benefit from having social games being built around them.”

MediaPost ” Some sources have said the deal is signed and in the closing process. Others say it hasn’t been signed yet and could still unravel.”

VentureBeat ” If the deal comes to fruition, it would kick the already-overheating social game market into high gear.” – The Blog ” Disney is rumored to be days away from inking a deal with social game publisher Playdom for somewhere in the ballpark of $500 million.”


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Filed under Disney, Facebook, Playdom, social games, Sorrority Life, Virtual Currency, virtual goods

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