ClickZ reports that recent brand related games from Frito-Lay and Sony Pictures may shed light on how brands can embrace new online games as an effective marketing tool. From the article:
” Whether hooked on social and online console games or appalled by the amount of time spent on these activities, consumers are likely to find increasing appeal in the plethora of branded online games coming their way.”
UPDATE: 7/26/2010 Inside Social Games reports on Cadbury’s music related social game.
More on branded social games from DMNews
UPDATE: 7/28/2010 Advertising Age article on brands and social games.
PR Newswire covers Mazda’s “DriverVille” social game on Facebook.
UPDATE: 12/11/2010 eConsultancy provides 4 social gaming branding and advertising tips from Disney.
Also, Mashable lists ” 6 Reasons Why Social Games are the Next Advertising Frontier “