Marvelous Team Up: THQ meets Live Gamer

The virtual goods revolution continues to evolve as THQ partners with Live Gamer to monetize via the “free-to-play” business model. Articles and analysis from:

VentureBeat ” THQ’s Company of Heroes Online will launch as a free-to-play game in the U.S. later this year and will integrate Live Gamer’s Elements platform for making money from virtual goods. ”

Marketwatch ” Live Gamer, founded in 2007, has technology and experience that dates back to 2001 where its subsidiary, Live Gamer Asia (formerly N-Cash) powered the first micro-transaction-based online game in Korea where the business model first originated.”

Inside Social Games ” THQ’s own losses have mounted over the same time period that social games have skyrocketed through the mechanism of virtual goods. Company of Heroes should be a good test-bed for the company to decide whether to pursue the model with newer titles.”


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Filed under Facebook, Live Gamer, social games, THQ, virtual goods

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