Loyalty Programs plus Social Games = $$$$

Headlight, an interesting blog from Razorfish discusses the growing movement of integrating loyalty programs into social games such as Foursquare, FarmVille, Mafia Wars, etc. From the article:

” Millions of people participate in these programs and are willing to share their status, pinpoint their location and annoy their friends all for the sake of collecting points and badges and gaining status by reaching certain levels or becoming mayors.”

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Filed under Facebook, FarmVille, Foursquare, social games, Virtual Currency

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