MTV makes Social Gaming Play

MTV Networks has officially entered the Social Gaming era by acquiring developer Social Express. Will big brands like Viacom and Disney dominate the social gaming scene in 2011? Articles and Analysis by:

Helium ” You might wonder where MTV would come up with material, but don’t fret about that.  They plan to develop several games based on Nickelodeon and MTV shows and characters.”

The Los Angeles Times ” Social Express will be integrated into in Viacom Inc.-owned MTV’s Nickelodeon Digital Group, which houses the company’s online gaming assets such as AddictingGames.com and NeoPets.”

VentureBeat ” The acquisition is part of a big trend in social games, where the market is so hot that it is attracting the attention of the biggest game makers, media companies, and entertainment giants.”

Mashable ” Social games also get users to spend more time on-site and create more opportunities for branded interactions with advertisers.”

WebProNews ” In May, MTV Networks game sites attracted more than 22 million unique visitors and ranked as the most popular destination in the online game category, according to comScore.”

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Filed under Facebook, MTV, social games

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