Total Recall

Media Newsline analyzes a report by Hall & Partners Research that finds that recall of in-game ads for video games is 56% compared to 32% for television. From the article:

” The social gaming market is still quite nascent, but it can be expected to evolve quickly to allow for ad formats that bridge in-game units with Facebook fan pages and social content, delivering true cross-media integrations.”


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Filed under Facebook, social games, Uncategorized

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