Slurpees meet Social Games

Zynga has inked a deal to cross-promote its top social gaming titles, FarmVille, Mafia Wars and YoVille with popular 7 Eleven products like Slurpees and other real world food items.  Is this the start of a new marketing trend for social game companies? Articles and analysis by:

The Wall Street Journal






AdAge discusses why the partnership between Facebook and Zynga will most likely lead to more corporate partnerships for Zynga.

Penn Olson has a nice graphical breakdown of Zynga’s powerful position in online gaming.

InsideFacebook and eConsultancy discuss Zynga’s recent partnership with Green Giant to promote virtual currency rewards in FarmVille.


Leave a comment

Filed under Facebook, FarmVille, Uncategorized, Virtual Currency, Zynga

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s