Slurpees meet Social Games

Zynga has inked a deal to cross-promote its top social gaming titles, FarmVille, Mafia Wars and YoVille with popular 7 Eleven products like Slurpees and other real world food items.  Is this the start of a new marketing trend for social game companies? Articles and analysis by:

The Wall Street Journal

AdWeek

VentureBeat

TechCrunch

Softpedia

Franchising.com

Extras!!

AdAge discusses why the partnership between Facebook and Zynga will most likely lead to more corporate partnerships for Zynga.

Penn Olson has a nice graphical breakdown of Zynga’s powerful position in online gaming.

InsideFacebook and eConsultancy discuss Zynga’s recent partnership with Green Giant to promote virtual currency rewards in FarmVille.

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Filed under Facebook, FarmVille, Uncategorized, Virtual Currency, Zynga

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