Bet the Farm

Wired provides a detailed article about the psychological allure of FarmVille and the explosive growth of social games. From the article:

” Companies like Playfish and Zynga say their free games are profitable “many times over.” How? Through the sale of virtual goods. While the vast majority of users put in the hours to build their own little slices of nature for free, a small percentage pony up real-world cash to buy the best decorations, seeds, fertilizer and farm animals.”

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Filed under Facebook, FarmVille, Playdom, PlayFish, Uncategorized, Virtual Currency, Zynga

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