Mother’s Day makes TrialPay Happy

TechCrunch discusses a spike in offer-based revenue for TrialPay from an increase of in-game purchases of Mother’s Day promotional offers that were tied to virtual goods and/or virtual currency. From the article:

” According to TrialPay, social game publishers running Mother’s Day campaigns saw five-fold increase in offer-based revenue, which generally accounts for 15-20% of a social game’s total revenue.”

PR Newswire – Press Release

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Filed under Facebook, TrialPay, Uncategorized, Virtual Currency

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