Fleeing FarmVille!

Facebook’s decision to end social application notifications on its network is taking effect in the form of a drop off in traffic on games like Zynga’s FarmVille and Mafia Wars. Articles and analysis by:

Business Insider ” In fact, many game players struggle to navigate to games outside of the gift channels.  So this change will likely force the game companies to spend an even greater percentage of revenue on advertising, which is of course is what Facebook wants.”

VentureBeat ” Farmville declined in monthly active users to 77 million, down more than 2.3 million. That game, the most popular on Facebook, is now 18 percent below its peak of 32.5 million daily active users.”


Games.com – The blog


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