Bragging rights

CNET provides an interesting article about the psychology behind Foursquare and FarmVille and their ability to create the desire to level up and earn badges within social games.

” But game mechanics themselves will mature–much as the viral channels backing Slide’s sheep-throwing evolved into the basis for Zynga and Playfish’s highly profitable productions. In due time, they’ll probably look like their pre-social-media cousins: loyalty programs, credit card points, and referral programs.”

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