Selling Games via Social Games

Adotas has an interesting piece about how Dante’s Inferno was introduced to social gamers on Facebook prior to the video games’ actual release with good conversion rates.  From the article:

” Surveying the players, 52% said they learned of the game through Facebook and 62% who tried it said they were going to purchase it. Also the majority of players installed the game at a friend’s invite. Two percent of users actually converted, clicking over to EA’s store and buying it.”

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