Marketing using Social Games

AdWeek provides an interesting article that discusses how social media marketing professionals are using social games to reach online audiences. From the article:

” AdNectar ran a campaign for Nestle in December that saw 1 million virtual cookies shared from Facebook social gaming apps, with broadcasts in the news feed exponentially expanding the campaign’s reach. “

Digital Popvli provides an article that discusses why social gaming companies are currently so successful. From the article:

” Media buyers may figure out that engagement is more than clicks and impressions and use social gaming to interact with their audiences over a broader period of time with “advert-games” (imagine a TGI Friday’s own Restaurant City) or integrated advertising (earn enough points for a virtual Audi to move up to the next level).

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